Find your pilot users.
Test before you launch.
Get your idea in front of the people it’s built for. Playground finds your pilot users and tests with them, from your first idea to your next feature.
Reach the right people. Test the assumption. Know what to build next.
Real people from
the world’s leading companies.
Your experience has value. Get paid to test
HOW PLAYGROUND WORKS
Your next customers.
Let’s find them.
You bring the idea. We handle recruiting and testing with pilot customers who fit your audience.
Start with an idea. No finished product needed.- 01YOUR IDEA
Tell us who you need.
Share what you’re building, who it’s for, and what you want to find out.
- 02AI SANDBOX
Simulate the real world.
Our AI sandbox explores customer situations to flag possible problems for testing with real people.
- 03YOUR PEOPLE
We find your pilot customers.
We recruit people who fit your audience, then test your idea or product with them.
- 04YOUR NEXT STEP
Know what to build next.
See what they need, where they get stuck, and what to improve before you build more.
People, test, price and timing agreed before we start.
Why PlaygroundYour product is full
of assumptions.
Test the big guesses before they become expensive builds.
“They need this.”
UNTESTED“They’ll get it.”
UNTESTED“They’ll sign up.”
UNTESTED“They’ll pay.”
UNTESTED“They’ll use it.”
UNTESTED“They’ll come back.”
UNTESTEDPilot customers.
At every stage.
Pick your stage. We’ll find the right people.
Is the problem worth solving?
People who have the problem.
How they solve it today and what they think of your idea.
Who needs it and whether it’s worth building.
Can people use it?
People who would use your product.
Can they complete the main task without help?
What to make clearer before you build.
Does the first version help?
People who need what your product offers.
Signup, the main task, and what gets in the way.
What’s useful, what’s missing, and what to fix.
Ready for your first customers?
Potential customers in your launch market.
Do they understand the offer and know how to start?
What to improve before launch.
Does the new feature help?
Customers who would use the feature.
Can they find it and use it to finish a task?
What to keep, simplify, or change.
Know what to
do next.
Use feedback from pilot customers to decide:
launch, fix a problem, or rethink the idea.
Choose a sign to explore your next step.
Three stopped before sending.
Keep the idea. Fix this part.
If pilot customers get stuck, fix that part before you launch.
Let people review before sending. Then check whether the change helps them finish.
A made-up example, so you can see what you get back.
Before
you start.
Can I start with just an idea?
Yes. No finished product needed. Join early access and tell us what you’re working on when we get in touch.
What am I paying for?
Finding your pilot customers, planning and running the test, and findings with recommended next steps. We agree the price and timing before paid work starts.
Will pilot customers become paying customers?
Pilot customers fit your audience and could use your product. Taking part in a test doesn’t mean they’ll buy. Sales aren’t guaranteed.
Can I request a test now?
Yes. Early paid tests are underway. Send a test request if you have a product link, or join early access with an idea. We review your request and agree the plan before booking a test.