Earlier project decisions
Founders trained to test assumptions stopped projects earlier than the control group.
Camuffo et al., 2024WHY PLAYGROUND
Don’t spend years
building the wrong thing.
Find pilot customers. Test demand. Know what to build next.
We handle recruitment, product testing and findings—from your first idea to your next feature.
Find my pilot customersResearcher-founded. Built around real customer evidence.
THE RESEARCH
Evidence for testing early.
Higher revenue in the study
Estimated increase per firm following scientific decision-making training.
Camuffo et al., 2024Growth through experimentation
Estimated increase in the first few months after startups adopted A/B testing.
Koning et al., 2022Study details and currency conversion
Camuffo et al. studied 759 firms across four randomised trials of scientific decision-making training. The estimates were 2.699 weeks earlier to project termination and EUR 6,999.327 in additional cumulative revenue per firm. Follow-up periods varied; this does not measure development time saved.
The revenue estimate is approximately A$11,300, rounded to the nearest $100 using RBA’s 16 October 2026 rate of AUD 1 = EUR 0.6187.
Koning et al. used non-randomised startup data to estimate the effect of A/B testing on website visits. The finding concerns traffic, not revenue or the probability of business success. Neither study evaluated Playground.
CUSTOMER OUTCOME
Before and after Playground.
Our customers have reported an average of 75% growth.
One customer’s reported growth
Before PlaygroundOne month later
Revenue
Paying customers
Total users
THE COMMUNITY
Experience across industries.
Experience across technology, finance and professional services.
- And more
COMMUNITY TARGETS
Still building2,000 plus
Pilot testers
50 plus
Industries & domains
Tech, fashion, B2B, finance and more.
Test before your next investment.
Bring an idea, prototype or product. We’ll find the people to test it with.